Getting Everything Ready to Publish

Right now your latest page is in Draft mode. Which means it is not linked to in your Mega Mall and it is not available to search engines to index.  The last step is to publish your page. This will do three things:

1.) Enable search engines to see your new page.

2.) Send a ping to syndication services notifying them of your new page.

3.) Add a link to your page in all of your Mega Mall pages.

So you can see that clicking that Publish link is pretty important.  But wait!

 There is one last thing you need to do before Publishing. This step is to improve the search engine’s view of your page. For this step we need to select the section editor control and go to the Header Section…

Now you will see the Header Section details and most of this was copied from your home page. (Remember we set that up earlier?) What we want to do now is tailor some values to match the content of the your new page. In our example we are talking about classic American muscle cars from the 1960’s so we will make some adjustments to reflect this topic.

The most important header element is the Page Title. This is what most search engines will show as a link to your page and your visitors will be clicking on those words.

The Meta Description and Meta Keywords are used by some (not all) search engines to get an overview of what your page contains. In some search engines your Meta Description is used in their search results listing while others like Google grab your whole page and display parts of the copy as the listing description.

Be generous and use a few accurate sentences for the Meta Description.  The Meta Keywords can be any words related to your page content and can contain misspelled words too. Don’t go overboard on Meta Keywords as most search engine bots (crawlers) will simply cut off your entry.

Do not repeat any keywords more than a few times. Search engines consider this to be “keyword spamming” and frown on this tactic.

Update your Header Section and you are ready to publish your first page!

Click the Publish link in the Page Status area. Congratulations! You are in the publishing business!

Best wishes,

DotStartUp